Customer Success Stories Across Industries

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“Treasure Data is our center of marketing… our key to how we’ll live in a cookieless world, in an even more digital environment, and still connect with our consumers.”


Luiz Gama, Senior Global Martech Manager, AB InBev

Luiz Gama
Senior Global Martech Manager, AB InBev


Automakers need full insight into their prospects and customers in order to differentiate themselves and offer a fully-connected retail experience. Yet this data is often spread across multiple sources ranging from social media and customer service records to online retailing and dealerships.

Subaru drives a 350% increase in ad click-through rates

Treasure Data allows Subaru to optimize ads based on a deeper understanding of customer demographic and behavioral data.

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Maruti Suzuki Revs Up Personalized, Hyper-localized Marketing

local dealership websites integrated with Treasure Data CDP

Maruti Suzuki India Ltd.’s brands are iconic in India—one of the largest car markets in the world. Already a leader, the company has embarked on an ambitious digital transformation that puts customers at the center of everything they do. But how do you match each consumer with the right dealership, and ultimately, the best car, service, and add-ons? See how Treasure Data Customer Data Platform (CDP) helps India’s top auto company with customer journey orchestration, personalization, and campaign optimization.

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Retail & Consumer Products

Magic happens when all your customer data is in one place and accessible to all stakeholders. Treasure Data enterprise CDP connects sales and marketing data across products and brands for a holistic understanding of the customer, so you can spot trends, personalize the customer experience, and increase sales.

At AB InBev, People + Data = Great Marketing

With such brands as Budweiser, Bud Light, Corona, Stella Artois, and Beck’s, Anheuser-Busch InBev operates in over 40 countries and generates more than $54 billion USD in revenue annually. These operations rely on more than a 1,000 different data sources and 70 million unique customer records—and the Treasure Data Enterprise Customer Data Platform (CDP) manages it all. See why AB InBev chose Treasure Data to help power its ongoing digital transformation—all while boosting global results and improving customer experience worldwide.

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Muji, a global retailer known for sustainable products and packaging, planned to grow beyond its 650+ store locations. Muji developed a mobile app in order to build more intimate customer relationships.

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PARCO Co. Ltd is a 66-year-old Japanese shopping-mall and department-store chain driving deep shopping insights to support more than 3,000 retailers. They use Treasure Data to enable their omnichannel strategy for personalization that gets results.

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Shiseido, the fifth largest maker of cosmetics in the world, added a digital component to their customer loyalty program, pivotal to their customer communications and branding strategy for 80 years.

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Kirin deployed Treasure Data enterprise CDP to collect and analyze campaign data across digital channels, as well as sales events and storefront activities.

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CPG giant Lion Corp. uses a CDP to detect shifting consumer behavior.

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See how apparel retailer and lifestyle brand Stripe International Inc. sells more, spends less, cuts waste with predictive analytics, smart segmentation, and supply-chain improvements.

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Gaming & Media

Whether it’s raw event-level data, log files, game development data, microtransaction/eCommerce records, payment, or other real-time data, Treasure Data enterprise CDP can unify and analyze all your data so you can personalize the player experience across platforms, devices, and applications.

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Marketing & Advertising

Treasure Data enterprise CDP can help you better anticipate customer needs so you can create a more holistic customer experience, by unifying first-, second-, and third-party data to enhance your sales and marketing efforts.

Subaru puts data in the driver’s seat with Treasure Data.

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CPG giant Lion Corp. uses a CDP to detect shifting consumer behavior.

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Treasure Data helps Credit Saison build accurate profiles from multiple large data sources.

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